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Frequently asked questions
General
A Veterinary Health Product (VHP) is a low-risk product regulated by Health Canada that is used to maintain or promote animal health, rather than treat or cure disease. They are made from ingredients like vitamins, minerals, and plant-based compounds, and are designed to support performance and are often "used as additional health management tools and may reduce the need to use conventional drugs, including antimicrobials"
https://health-products.canada.ca/vhp-psa/en/about/1?utm_source=chatgpt.com
SecureCattle’s proprietary carrier allows cattle to accurately detect bovine appeasing pheromone (BAP) through their vomeronasal organ which transmits the message to the brain. Unlike any other appeasing products, SecureCattle allows two delivery mechanisms: Into the lipidic film (sebum), that lays in the skin and to bind with the hair releasing it slowly over 14 days through volatilization created by the heat of the animal. The message is passed to the area of the brain that controls emotions and the various physiological mechanisms they influence. The brief action allows the animal to use its adaptive abilities without being overwhelmed by stress.
Cows naturally produce BAP, but not consistently or at the levels needed during stressful events. SecureCattle delivers a reliable, standardized dose right when it matters most—like calving, regrouping, or transport. Its formulation ensures the signal is effectively perceived, even in complex farm environments. Bottom line: it helps the cow’s natural calming system work when you need it most.
SecureCattle's formulation is optimized for release of BAP from the animal's body heat and the air circulating across the surface of the skin. That process is improved when the animals move. The carrier in SecureCattle acts as the vehicle to deliver BAP to the vomeronasal organ without having to dose the animal on the muzzle. This makes application easier on the animal AND the handler!
Activation of the nerves in the vomeronasal organ is NOT dose-related. It is a simple on-off system. Since SecureCattle has a proprietary formulation that activates the nerves through an OPTIMIZED volitilization, the effect can be accomplished using ONLY 1% BAP. Other products take >10 times MORE active ingredient to activate sensory nerves in the vomeronasal orgin due to their under-optimized mineral oil carriers.
YES! SecureCattle alone has 14 peer-reviewed studies published in leading scientific journals establishing it's many benefits when used to mitigate stress in beef and dairy production around the globe. It has been extensively studied in all ages and stages of cattle.
If you're interested in viewing the studies, go to the "Research" tab of the website
Ideally, SecureCattle should be applied BEFORE the stressful event. If this is not possible, application at the time of the stressful event is also adventageous. Stressful events include calving, weaning, treating/vaccinating, transportation, regrouping, ration changes, pen moves, hoof trimming etc... If the event is out of the "normal" day for the animal, it has the potential to causse stress.
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